Hotel brands have found themselves in a uniquely challenging position: As online travel agencies continue to drive a significant share of business, many hotel owners are questioning whether the costs of associating with a brand are worth it.
2020 is now thankfully almost behind us. With the arrival of vaccines, the hospitality industry is starting to regain some optimism about the future.
In a first-of-its-kind focus group with the hospitality industry’s top IT executives, Hapi takes stock of their technology priorities for operations in a post Covid-19 era.
Luxury destination resort Nemacolin has partnered with Hapi and Salesforce to create a high-touch, personalized guest experience. The resort will use Salesforce's Sales Cloud, Marketing Cloud and Analytics products to understand its guests, their preferences and satisfaction levels, which will help to provide personalized touches throughout their stay.
Great Wolf Resorts has partnered with Hapi to enhance its 360-degree personalised marketing strategy. Great Wolf operates 19 indoor water park resorts and was looking to centralise the data it collects at various touchpoints in a bid to create guest profiles, but had struggled with data duplication and fragmentation. After implementing Salesforce Marketing Cloud and Service Cloud, Hapi enabled Great Wolf to get one consistent data pipeline from its PMS into Salesforce and was quick to deliver quality data in real-time.
SevenRooms can now share check-level F&B data to CRMs in real time with Hapi Guest for Salesforce, allowing Crystalbrook Collection to offer a 360-degree personalized guest journey that includes their dining experiences.