Unlock the potential for innovation in the hospitality industry by prioritizing data and partnering with experienced platforms, treating data streaming as a utility, and leveraging off-the-shelf connectors to consolidate and normalize data, enabling personalized guest experiences and automated operational analytics.
The hospitality leaders who are prepared to rekindle business with past guests and go above and beyond in building business with new guests will find themselves in a great position to capitalize on recovery.
Like so many industries, COVID has forced the acceleration of digital transformation in hospitality. Offering contactless experiences for guests, automating more processes and even redefining how the work itself is done are necessary for survival.
Luxury destination resort Nemacolin has partnered with Hapi and Salesforce to create a high-touch, personalized guest experience. The resort will use Salesforce's Sales Cloud, Marketing Cloud and Analytics products to understand its guests, their preferences and satisfaction levels, which will help to provide personalized touches throughout their stay.
Great Wolf Resorts has partnered with Hapi to enhance its 360-degree personalised marketing strategy. Great Wolf operates 19 indoor water park resorts and was looking to centralise the data it collects at various touchpoints in a bid to create guest profiles, but had struggled with data duplication and fragmentation. After implementing Salesforce Marketing Cloud and Service Cloud, Hapi enabled Great Wolf to get one consistent data pipeline from its PMS into Salesforce and was quick to deliver quality data in real-time.
SevenRooms can now share check-level F&B data to CRMs in real time with Hapi Guest for Salesforce, allowing Crystalbrook Collection to offer a 360-degree personalized guest journey that includes their dining experiences.